When it comes to skincare, there’s no one-size-fits-all — but there are botanical ingredients that work with your skin, not against it. If you want to improve your skin naturally (without irritating actives), this guide is for you.
The best face serum does more than moisturise. With the right carrier oils, slow herbal infusions, and safe essential oil drops, a serum can help support:
- Brighter, more even-looking skin
- Softer appearance of dark spots
- Calmer, less reactive skin
- A stronger moisture barrier
- Smoother-looking texture over time
🌿 What Makes a Serum “The Best”?
Unlike thick creams, serums deliver concentrated nutrients directly to the skin. When you combine high-quality carrier oils with herbal infusions, you create a formula that can:
- ✔️ Calm inflammation and redness
- ✔️ Support breakout recovery and the look of scarring
- ✔️ Help repair and protect the skin barrier
- ✔️ Brighten dull skin and improve the look of uneven tone
Slow infusion tip: Infusing herbs like kawakawa, calendula, chickweed, harakeke, and rose into your base oils for 4–6 weeks gives your serum deeper botanical support (plus that natural golden hue and soft herbal scent).
🧴 Signature Serum Blend Ideas
Below are serum-style formulas you can use as inspiration. They’re structured by skin goal, with ingredients that make sense together (absorption, barrier support, and targeted benefits).
💛 Original Anti-Aging Serum
- Olive squalane
- Meadowfoam
- Sea buckthorn
- Calendula + kawakawa (NZ or Chickweed elsewhere) infusions
- Frankincense, carrot seed & rose (optional)
Supports the look of fine lines, boosts radiance, and helps skin feel supple without heaviness.
🌿 Clarifying Serum (Acne-Prone)
- Jojoba + hemp seed
- Tamanu + calendula infusion
- Saw palmetto (optional support for hormonal patterns)
- Mānuka + lavender (low dilution)
Balances the feel of oily skin, supports congestion recovery, and helps the skin look calmer — without stripping.
🌞 Day Glow Serum (Vitamin C + Botanicals)
- Camellia + rosehip
- Sea buckthorn + tomato seed
- Tetrahexyldecyl ascorbate (vitamin C oil)
- Rosemary + calendula infused base
Supports brightness, antioxidant protection, and a “glow” finish that still feels light.
🌸 Sensitive Skin Calming Serum
- Camellia + calendula-infused jojoba
- Meadowfoam + olive squalane
- Blue tansy or helichrysum (optional, very low dilution)
Designed for redness-prone or reactive skin — soothing, barrier-friendly, and non-greasy.
💧 Best Oils by Skin Type
Dry / Mature / Dehydrated
- Olive squalane — biomimetic, barrier-supportive, ultra-light
- Sea buckthorn — antioxidant-rich, glow-supportive (use small %)
- Rosehip — supports elasticity and the look of uneven tone
- Tomato seed — lycopene-rich, supports supple texture
- Camellia — deeply softening, non-greasy feel
Oily / Acne-Prone
- Hemp seed — balances feel of oil, helps calm inflammation
- Hazelnut — fast-absorbing, “dry touch” finish
- Watermelon seed — lightweight, non-comedogenic feel
- Saw palmetto — optional support for hormonal patterns
- Castor — cleansing support (use 5–10% max)
Sensitive / Reactive
- Calendula-infused jojoba — gentle, soothing, repair-supportive
- Meadowfoam — helps lock in hydration, very stable
- Blueberry seed — calming antioxidants
- Camellia — soft, protective, low-irritation feel
🌿 Botanical Balms We Love
✨ Kawakawa • Calendula • Chickweed Balm
A reliable skin soother for dryness, bites, baby rashes, and irritated patches. Slow-infused with herbs traditionally used to support skin comfort and repair.
🐾 Pet Paw Balm
Gentle balm for paws, snouts, and sensitive animal skin (chickweed, kawakawa, calendula; light beeswax base).
🛁 Everyday Balm Stick
A pocket-friendly balm for dry lips, cuticles, small nicks, and those “why is this patch so dry?” moments.
🧪 Build Your Own: Best Face Serum (30 ml DIY)
Essential Oils (Face-Safe Dilution)
Keep facial essential oils at a maximum 1% dilution (about 6 drops per 30 ml) unless advised otherwise. Sensitive skin often does best at 0.25–0.5% (1–3 drops per 30 ml).
🌼 Essential Oils That Pair Well in Serums
Healing & Regeneration
- Helichrysum — supports comfort and the look of scars
- Frankincense — supports smoother-looking skin and renewal
- Carrot seed — mature/sun-stressed skin; supports tone
Calming & Anti-Redness
- Blue tansy — redness-prone support (very low dilution)
- Roman chamomile — sensitivity support
- Lavender — balances and soothes
Brightening & Balancing
- Neroli — dull/dry skin support
- Geranium — texture support; balancing
- Sweet orange — brightening (keep very low; see safety note)
Clarifying & Blemish Support
- Tea tree — clarifying (0.5–1% max)
- Mānuka — gentler NZ alternative for blemish support
- Clary sage — supports hormonal congestion patterns
Safety: Patch test first. Never use undiluted essential oils on the face. Avoid “hot” oils (oregano, cinnamon, clove) in facial blends. Citrus oils can be photosensitising — keep them low and avoid sun exposure after use.
🧪 Simple Serum Builder (30 ml)
Step 1: Choose your base (20 ml)
- Camellia or jojoba or meadowfoam
Step 2: Add hero oils (5–8 ml)
- Pick 1–2: sea buckthorn, tamanu, tomato seed, rosehip
Step 3: Optional essential oils (≤ 1%)
- Choose 1–2: frankincense, helichrysum, blue tansy, Roman chamomile, lavender
Step 4: Optional herbal infusion
- Calendula, kawakawa, rose, or harakeke infused into your base oil
How to use: Apply 2–3 drops onto damp skin after cleansing. Store away from heat and light. Best used within 6 months (sooner if you used delicate oils and no vitamin E).
📚 Learn More
- How to Make Kawakawa Balm
- DIY Serum Calculator
- Herb Infusion Calculator
- Ingredients and Their Uses
- Ingredient Promise
If you prefer to buy ready made serums (in New Zealand) and not have to buy all the exotic ingredients, check out our Serum Range
Prefer to make your own easy serums and face treatments at home?
If you prefer to make your own recipes for Serums, Masks and more, check out my Natural Home Made Skincare Recipes book on Amazon:
